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AI, Product, Strategy

Harnessing AI to Create Targeted Customer Cohorts

By leveraging AI to analyze transaction data, we uncovered key customer cohorts, optimized our marketing strategies, and achieved a 50% revenue increase in key segments.

AI, Product, Strategy

AI Maturity: Creating a Self-Assessment

At Xima, we developed an AI self-assessment framework using a structured maturity model to evaluate our current capabilities, identify growth opportunities, and strategically shape our AI roadmap.

AI, Product, Strategy

A Data-Driven Approach to Choosing an AI Strategy

By leveraging our unrivaled data collection foundation and focusing on AI-driven Insights and Optimization Recommendations, I helped Xima empower call centers with smarter decision-making and a clear competitive edge.

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Recent posts

  • High-Performing Cross-Functional Organizations: Lessons from the Trenches
  • The Mullet Effect: How Humor Created Product Stickiness
  • Harnessing AI to Create Targeted Customer Cohorts

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